You’ve probably looked into making your own labels, stickers, or both if you need a unique way to label a product. You may be wondering what the distinction is now.
In spite of the fact that stickers and labels have many of the same characteristics and functions, there are some differences in how each is used. Let’s dive into what exactly a sticker and a label is:
What are stickers?
Technically, a sticker is a piece of paper, plastic, or another material with one side covered in adhesive and the other side used for decoration. However, stickers are usually used to advertise a brand and get the word out about it. Companies often give away stickers for free in order to get their name in front of more people.
If the design of your sticker appeals to your customer, they may put it on their water bottle, laptop, or car window. Anywhere that they go, your brand will get more exposure because of the visibility of stickers. Before you get your custom sticker out into the world, you should keep in mind that the design must be interesting enough for someone to want to promote it and is unique enough for people to notice.
What are labels?
Brand names and logos can be printed directly onto the labelling material via digital printing . When it comes to printed labels, the options are practically endless.Customers are more loyal to a brand when they feel like they are getting good value for their money, which is why attention to detail is so important. Because of the high accuracy of printed labels, you can rest assured that your final product will look just like the one you envisioned when you first sketched it. Labels provide information about your product and hence all necessary and relevant information about your product should be prominently displayed on the labels.
Now that we have figured out what stickers and labels actually are, let’s dive into how they can benefit your brand/product.
Top 5 ways how stickers and labels can add value to your brand/product as a super marketing tool:
Now more than ever, companies are competing for the attention of consumers. As a result, many businesses are spending money on unique labels and stickers for their packaging. In addition to providing the necessary information, these labels also play an important role in the promotion of any given business. Additionally to providing crucial product details, they also aid in promoting the company in less obvious ways. In addition to serving as name badges, product labels, and mailing labels, they can be found in a wide variety of other sizes and shapes. Stickers and labels can be customised to fit the needs of your business while still promoting your brand and providing necessary information to your target demographic.
- Build a strong brand image and awareness:
The most important goal of any marketing campaign is to make sure that customers know and remember who you are and what you do. Claiming a spot in a potential customer’s mind, and is a key part of generating leads. Stickers and labels make a big difference in how people think of your brand. Most people in your market will recognise your product when your customers carry products with stickers and labels about your brand. The logo or messaging of your company on the product attracts those who identify with what your brand stands for.. People who use or look at your products will be able to talk about them in the right way if you build a strong brand image.
- Be creative:
Stickers and labels can be used in a wide variety of clever ways to reach your target audience. You can use them in original ways to create the desired impression, including a sophisticated, modern aesthetic and an authoritative, memorable tone and voice for your brand. Both can be depicted and communicated clearly through portable printed materials. Because these stickers can be customised, any company can share their creativity to the widest possible audience through a conscious choice on design elements like image and text placement, font and size, and more. For instance, using labels in the shape of a miniature cake or other relevant shapes can help draw attention to your cake shop’s products. Stickers and labels that stand out can do wonders for your company’s public image.
- Long-term value:
Stickers and labels share a major benefit: low price. They can be an inexpensive and easy way to reach out to potential clients. Because of the low cost of stickers, it is sometimes worthwhile to print a large quantity for later use. The investment in printing a generic sticker that can be applied to any of your printed materials or products will pay dividends for years. In the long-term, you can use a generic sticker that features your brand across different campaigns.
- Informative:
Labels and stickers are a great way to add extra details for your customers. To increase the likelihood of a sale, a sticker can be used to emphasise key information. Stickers and labels are a great way to get important information to your customers, such as your contact information, prices, and key features of your product or service. You can increase the effectiveness of your stickers and labels as a communication tool by giving them some colour.
- Quick call to action (CTA):
Stickers and labels can be used as a direct call to action, which is another way to get the most out of them and maximise their potential. Stick a coupon code or a promotional offer that you’ve printed on a sticker to a flyer so that you can track how many people take advantage of the offer. It is also a good way to draw attention to any special offers that you may have on products that are sold in-store, which may encourage customers to buy the product or seek additional information about it.
How to design stickers and labels for your brand?
Creating a noticeable sticker and label demands some prior preparation. It’s important to have a clear message in mind when creating a design. Although it may seem elementary to some, designing a sticker and label can actually be quite challenging. Making them requires more time than just putting together a few elements because you need to find the right material, the right words, the right colours, and most importantly, the right design concept.
Determining your goals is the first step in making an interesting sticker. This document will serve as a roadmap for you to follow as you make important decisions and plan out the finer points. A sticker and label that appeals to people’s preferences is more likely to spark conversations and generate market buzz..
Stickers and labels are a fun and easy way to get your message out there, but the design process can be daunting for some people. A well-designed sticker or label can have a lasting impact on your brand, driving sales and awareness for years to come, especially when combined with other marketing strategies and branded materials.
