Corporate stationery is a representation of a company and needs to be designed in a way so that it communicates the brand image. However, business stationery doesn’t have to be boring and bland. You can make your office stationery fun, colourful, engaging, and unique. To make work days fun and lively, you can use colourful prints and add highlighters and stationery to your next budget. Going to work won’t seem like a monotonous and boring task anymore with all the colourful stationery around you!
Stationery is considered a simple and a daily use asset, adding a touch of finesse and a design can communicate your brand image to the employees, customers, and collaborators. Hence, this is the main reason why it should stick to your branding and must be well-designed. It is one of the great ways to get your name out in the market through different ways, such as gifts, in-house use, or contacting customers. With the help of this, you will be able to increase brand awareness by communicating the core values of your business.
Here are some ways that you can get our help to ensure that your corporate stationery is creative and also to prove that business stationery doesn’t always mean boring.
- Typography
The font type that you use can say a lot about your business. For this, you need to make sure that the font being used matches your brand. You can even use a mixture of colours and weights for designing business cards and other stationery items to make them unique and eye-catching.
- Embossed Designs
By embossing logos and other important elements on greeting cards, business cards, letterheads, paper stock, pens, along with other personalised stationery items. For this, you can also buy an embosser that will allow you to emboss anything at a lower price.
- Calligraphy
This is a trend that is perfect for your corporate stationery as it gives a softer and a more personal touch to the stationery. By using calligraphy on business letterheads or other letters, you can not only make them look stylish but also give them an edge by standing out from your competitors.
- Keep it Simple
While designing your corporate stationery, make sure that you don’t go overboard and cram all the information into a single piece of paper. This will look unappealing, messy, and can even confuse the customers. You should keep the design simple without compromising the goal, which is to be creative and unique. Just keep this in mind so that you don’t overdo it!
- Sticking to Brand Guidelines
You need to keep in mind that the corporate stationery should follow the brand guidelines. This is one of the important points to keep your stationery consistent and should not be overlooked. For this, you need to make some rules to keep the graphic elements in line. After you have finalised the brand guidelines, you can then use these to make standard business cards, letter heads and other business stationery items. Each piece needs to be slightly different so that you can show off your creativity while also ensuring consistency. This will enable your customers and employees to instantly recognize your brand if you stay true to your brand guidelines.
- Styling
You can show off your style and creativity through corporate stationery, as it enables you to push your branding to the edge whereas in other areas you cannot do this. You can use borders, images, and other decorative elements in your office accessories, such as desk calendars, sticky notes, and even personalised mugs. You can let out your creative side as long as you stick to your brand guidelines. The objective is to make sure that your corporate stationery isn’t boring so that it can separate you from the rest.
- Stickers and Labels
One of the ways to accessorise your office stationery is by using quirky ways for printed materials. Stickers and labels can be a great addition to your office accessories! They cost less and you can easily print them.
- Printing Techniques
To make your stationery unique, you can make use of the different printing techniques and bring life to your brand. This can help in adding diversity and depth to your designs. You can also ask your printing manufacturer for samples of the different techniques. Some of the techniques that you can use are glossy and matte.
To get great stationery designs, you need to follow the above-mentioned points. Just remember that you can let out your creative side when designing the stationery and make them fun and engaging. However, make sure you stick to your brand guidelines!
