Many people today believe that printing is insignificant compared to digital campaigns. In fact, according to a study from Small Biz Trends, global spending on digital advertising is set to reach $389.29 billion in 2021.
The same study also revealed that despite the huge market share of digital advertising, 85% of today’s consumers still prefer a company with printed ad materials such as signages, flyers, brochures, and business cards.
The results demonstrate a stunning juxtaposition that emphasizes the Law of Scarcity at play in our midst. This law states that, “If what we desire “appears” to be in limited supply, the perception of its value increases significantly. As digital ads and spending grow in number, there are now fewer consumers taking a keen interest in these.
All this data points us to the conclusion that investing in traditional marketing efforts such as printed materials in the form of signages, brochures, and business cards now come with reasonable payback.
The Demand for Speed
One of the famous arguments for why advertisers and businesses prefer digital over traditional ads is speed. When you advertise an event that is set to happen in 3 days on social media, it is likely to get more traction through targeted ads online, than if you were to pay rush order through a local printing press to create such material. In a highly evolving market, most marketers or advertisers today would opt for digital ads.
However, if we actually take a closer look and see things from a different perspective – that of today’s consumers – data supports the notion that many of the recipients of these digital ads experience digital fatigue, and are now likely to take more interest from businesses that use print ad materials to convey their messages and promotions.
This is something that Colour Printers understands and takes very seriously. In our efforts to serve several industries, with this need for speed and prompt delivery, a decade worth of experience in this industry has taught us the importance of agility – how to serve our clients with time-sensitive requirements.
Colour Printers offer the Fastest Turnaround Time at An Affordable Cost
We aren’t here to create miracles, but we understand how valuable time is to you, our customers, after serving the industry for about a decade now.
And we are happy to tell you that with our online printing services, we can realistically deliver high-quality products to you at the speed of light.
Low volume orders, for example, can be delivered on the same day. Yes, we do same-day deliveries for your prints, contrary to what most of you might believe, given that they’re within reasonable quantities as well.
A final and approved artwork that should yield 500 flyers will take us roughly 24 hours to deliver back to you. Meanwhile, bound magazines of around 400 to 2,000 pieces will take us 4 to 5 days to complete.
Here at Colour Printers, we provide you with round-the-clock support for your unique concerns; a realistic and proactive sense of timeliness; and everything comes at an affordable cost.
We aim to create masterful print pieces and are inspired by the work we do for you. This is the language we speak of, passion. We are passionate about making sure you are delighted by the stunning prints that we create for you and you can proudly showcase and use these for your businesses, offices, schools, and homes.
Whether you’re a business in need of a printing shop in Sydney, a student or an academic professional, a coach or a trainer, we’re just one call away. Contact us today at (04) 5166-7077 or visit our website at https://colourprinters.net to learn more about us and our various digital printing services.